Appointment Setting and Outsourced SDRs
Your outsourced SDR team, without the hiring. We work the top of the funnel so the only job left is the meeting itself.
The capability in context
Appointments is one part of the pipeline system.
This is the stage where interest becomes a meeting. Replies from email, conversations on LinkedIn and outcomes from calling all land in the same place, and the same team qualifies them against the criteria agreed with you before anything reaches a calendar. Meetings are booked with a prep brief covering who the prospect is, what was discussed and why they agreed to talk. It is the output of a full SDR function without the headcount, and it only works because the research, the messaging and the calling in front of it are run by the same programme.
How it fits
The qualification and booking stage of the managed programme. It works on the interest created by the research, email, LinkedIn and calling stages rather than on its own list.
See the full managed outbound programmeThe problem
Why teams bring in this capability
Expensive account executives spending half their week prospecting instead of selling
Pipeline that swings between feast and famine from one month to the next
Meetings that were never properly qualified in the first place
What Lead Conneqt runs
What Appointment Setting includes
The scope is confirmed for your campaign. These are the operating components this capability can cover inside the wider managed programme.
Multi-channel outreach across email, LinkedIn and phone as one sequence
Qualification against the ICP criteria agreed with you
Calendar integration with your sales team
Meeting prep briefs for your sales reps
Meeting confirmation calls and reminders where the engagement provides for it
Weekly reporting on activity, conversations and meetings
Why Lead Conneqt
The difference is how the parts connect
The service is designed to support a coordinated account journey, not produce isolated activity that your team has to interpret and join together.
- Email, LinkedIn and phone orchestrated as one sequence per account, not three disconnected tools
- Every meeting qualified against ICP criteria agreed with you before it ever reaches a calendar
- Prep briefs before every meeting: who they are, what they said and why they agreed to talk
- Where the engagement provides for it, we call prospects who have not accepted the invite and send reminders
3-in-1
Email, LinkedIn and phone as one sequence
Briefed
Prep notes before every meeting
Confirmed
Unaccepted invites called where agreed
The operating sequence
How Appointments runs
- 01
Define your ICP and the meeting criteria that count
- 02
Work the account list across email, LinkedIn and phone as one sequence
- 03
Qualify interested prospects through conversation against those criteria
- 04
Book confirmed meetings on your team's calendar with a prep brief
- 05
Confirm and remind where the engagement provides for it, and recycle the accounts that go quiet
Who it is for
When Appointments is a useful fit
- Sales teams with strong closers and a thin top of funnel
- Founders who want pipeline without building an SDR function from scratch
- Engineering, manufacturing and technical businesses whose owners are also the sales team
- Companies expanding into a new vertical or region that needs dedicated outreach
What it changes
The commercial job this capability performs
- Take meetings booked against criteria you set, not somebody else's definition
- Give your closers their prospecting hours back
- Walk into every meeting with a brief on who you are talking to and why
- See the whole funnel reported weekly against the target agreed at kickoff
Why act now
Pipeline problems compound before they become visible.
Hiring an SDR takes months to recruit and more months to ramp, and you carry the cost of both. A managed programme starts working your account list while a job advert would still be open, and the campaign material stays yours either way.
Questions before you book
Appointment Setting FAQs
The wider programme
Other capabilities working the same accounts
These can run alongside Appointment Setting inside the same managed engagement, with shared targeting, messaging and reporting.
Telemarketing
Human telemarketing inside the managed programme: real people calling your target accounts alongside the email and LinkedIn touches.
Cold Email
Personalised email sequences built on verified data and sent from dedicated warmed domains with authentication and daily monitoring.
Demand Generation
Sustained account development: the same target accounts worked over months across email, LinkedIn and phone, with follow-up and pipeline reporting.
Next step
Ready to launch Appointments campaigns?
On the call, we will work through your ICP, the channels worth testing and what a managed programme would involve for your market.