One managed programme,
scoped around your goals
Lead Conneqt runs your outbound sales development function as a single managed programme. What it costs depends on the channel mix, the volume you want worked, the market you sell into and the seniority you are calling. Book a strategy call and we will scope it with you.
What an engagement covers
Build the target list
Before anything is sent or dialled
- ICP development and account selection
- Prospect research against the agreed criteria
- Data preparation and verification
- Telephone data screened against TPS and CTPS
- Suppression and Do Not Contact list maintained
Run the outreach
Email, LinkedIn and real people on the phone
- Messaging and sequence build per segment
- Cold email and LinkedIn outreach
- Human telemarketing, not automated dialling
- Calling material built per campaign: opening, qualification questions, objection responses, outcome rules
- Callers briefed on the product, market and objections before the first dial
- Callers represent your brand on the call
Handle the response
Where outreach turns into a diary entry
- Reply handling across every channel
- Qualification against criteria agreed with you
- Meeting booking and follow-up
- Quiet and not-now accounts tagged and recycled for a later call
- Pipeline updates and weekly reporting
- Messaging and calling material revised as the market responds
What drives the scope
Every engagement is quoted individually. These are the factors that move the number, and the things worth having answers to before the strategy call.
Channel mix
Calling, email and LinkedIn against one account list is the full programme. Some engagements run telephone-led, others weight email and LinkedIn more heavily. The mix changes the work involved.
Target volume
How many accounts you want worked each month, and how deeply. Volume is agreed at kickoff and written into the engagement rather than set from a public tier.
Market and geography
The territories you sell into affect data sourcing, compliance screening, calling windows and how much research each account needs.
Seniority of the buyer
Reaching an operations manager and reaching a group director are different jobs. Seniority drives research depth, message quality and the number of touches a conversation takes.
Complexity of the offer
Technical, regulated and considered purchases need more briefing, sharper qualification criteria and a more prepared objection framework before the first call.
Qualification and handover
What counts as a qualified meeting, who confirms it, and how it reaches your sales team. We define this with you at kickoff so it is not open to interpretation later.
How an engagement starts
The sequence below is the work we control. Timing varies with how quickly the market data, approvals and product briefing come together.
Scoping call
We go through your market, your buyer, your offer and what you already have running, then tell you honestly whether outbound is the right route.
Proposal and scope
You get a written scope: channels, volume, target market, qualification criteria, reporting and commercial terms. Anything charged is stated before you sign.
Kickoff
ICP definition, account selection, qualification criteria, messaging direction and the calling material: opening, qualification questions, objection responses and outcome rules.
Infrastructure and preparation
Sending domains, mailboxes, authentication and warming for the email channel. Data prepared and screened. Callers briefed on your product, market and objections.
Soft launch
The sequence goes live at a controlled volume across the channels in scope, so messaging and calling material can be checked against real responses before volume rises.
Full run and weekly reporting
Volume steps up, replies and calls are handled, meetings are booked and followed up, and activity and outcomes are reported weekly against the targets agreed at kickoff.
Build the function, or have it run for you
Both routes work. If you have a sales leader with the time to manage SDRs, a budget for data and tooling, and patience for ramp, building in house can be the right call. This is what each route asks of you.
Building it in house
- Recruiting, onboarding and ramping SDRs, then covering the gap when one leaves
- Buying and managing the data, sending infrastructure and outreach tooling
- Writing the sequences, the calling material and the objection framework
- Day-to-day management: call coaching, sequence changes, list hygiene, compliance screening
- Absence, holiday and quiet periods still carry the cost
Running it with Lead Conneqt
- The function runs from day one of the programme rather than from the first hire
- Research, data, messaging, email, LinkedIn and human calling covered as one programme
- Calling material, qualification criteria and outcome rules built and maintained per campaign
- Scope can be widened or narrowed by agreement rather than by hiring or restructuring
- Activity and outcomes reported weekly against the targets agreed at kickoff
Questions worth asking, including of us
Use these to compare any outbound provider you are considering. Our answers are below.
Who actually makes the calls, and what do they know?
Real people make the calls, briefed on your product, your market and the objections they will meet before the first dial, working from calling material built for your campaign.
Do the channels run against the same accounts?
Calling, email and LinkedIn run as one sequence against the same account list, rather than as separate campaigns that never meet.
How is a qualified meeting defined?
Qualification criteria are agreed with you at kickoff and applied on the call, so a meeting means the same thing to both of us.
What happens to a prospect who says not now?
Every call has a defined outcome recorded against the account. Quiet and not-now prospects are tagged and recycled for a later follow-up call rather than discarded.
How is the data sourced and screened?
Prospects are researched against your ICP and prepared for the campaign. Telephone data is screened against TPS and CTPS, and a Do Not Contact list is maintained and shared.
What will you actually see each week?
Campaign visibility and pipeline reporting are included with every engagement: accounts worked, outreach activity, call outcomes and booked meetings, reported weekly.
Pricing FAQ
Next step
Let us scope it properly
Book a strategy call. We will go through your market, your buyer and your goals, and put a written scope in front of you.