Outbound resources,
nothing gated
These are the working methods behind a managed outbound programme: how accounts are selected, how data is prepared, how email, LinkedIn and the telephone run against the same list, and how meetings are qualified and reported. Everything here is published in full. There is no form in the way and nothing to download.
Start here
Six pieces that cover the shape of an outsourced SDR function end to end, from account selection through to the meeting in the calendar.
How to define your ICP
The framework we work through before a single account is added to a campaign: firmographics, buying signals, disqualifiers and the criteria the account list is actually built against.
Read itCold email deliverability
The infrastructure and sending discipline behind a cold email programme: domain authentication, warming, address verification, volume control and ongoing monitoring.
Read itWhere LinkedIn outreach goes wrong
How LinkedIn is sequenced alongside email and the telephone against the same account list, and the common mistakes that make a connection request worth nothing.
Read itBooking meetings that hold up
What qualification actually means, how a meeting is confirmed and reminded where the engagement provides for it, and how quiet prospects are recycled for a later call.
Read itOutsourced SDR versus in house
What it takes to stand up an SDR function internally, what an outsourced SDR function covers instead, and how to compare the two without kidding yourself.
Read itWhat B2B lead generation costs in the UK
How outbound is priced in the UK market, what sits inside a managed programme, and the questions to ask before you compare one quote with another.
Read itThe full library, by theme
Every article we have published, grouped by the part of the programme it belongs to. All of it is free to read.
Targeting and data
Who to approach, and how the account list and contact data are prepared.
Email, LinkedIn and the phone
How the channels are set up and sequenced against the same accounts.
Meetings and qualification
Turning replies and calls into meetings that stand up to scrutiny.
Choosing and costing a partner
Build in house, outsource the SDR function, or something in between.
Running and measuring a programme
Pipeline, reporting, and the numbers that are worth arguing about.
Not covered here? Ask us
If you are weighing up outbound for a manufacturing, engineering, technical or software business and cannot find the answer above, write to us. Tell us what you sell, who you sell it to and what you have already tried.
A person reads every enquiry and replies by email. If outbound is the wrong answer for you, we would rather say so than take you through a sales process.
Written enquiry
Tell us what you need
Four fields. A person reads it, and we reply by email.
Want this run for you?
Lead Conneqt gives B2B companies an outbound SDR function without building the team in house: ICP and account selection, prospect research and data preparation, cold email, LinkedIn, human telemarketing, reply handling, qualification and booked meetings, managed as one programme and reported on throughout.
Next step
Thinking about an outsourced SDR function?
One managed programme covering account selection, research, data, cold email, LinkedIn, human telemarketing, qualification, booked meetings and reporting. Book a call and we will tell you honestly whether it fits.