Target. Engage.
Qualify. Report.
One managed outsourced SDR programme, run in six stages: from ICP and account selection through research, email, LinkedIn and human telemarketing, to qualification, booking and weekly reporting.
The operating sequence
From target account to visible pipeline
- 01
Target · Strategy and ICP
ICP and Account Selection
We start with your business, strongest customer fit and commercial objective. Together we define the market, account criteria, buyer roles, exclusions and buying signals the programme should use.
- 02
Target · Research and data
Research and Data Preparation
Target accounts and contacts are researched against the agreed brief. Company context is added, contact data is prepared and verified, and telephone data is screened before calling begins.
- 03
Engage · Email, LinkedIn and phone
Messaging and Multi-Channel Outreach
Email, LinkedIn and human telemarketing run as one account sequence. Messaging, call openings, qualification questions, objection responses and outcome rules are prepared for the campaign and approved before launch.
- 04
Qualify · Conversations
Replies and Qualification
The team handles replies and initial conversations, using the agreed framework to determine fit, problem context, stakeholder relevance and whether a useful next step exists.
- 05
Qualify · Booking and handover
Meetings and Follow-Up
Qualified conversations are booked into your calendar with the relevant context. Accounts that are not ready are kept open, recycled for an appropriate later point or disqualified with a reason.
- 06
Report · Visibility and iteration
Reporting and Iteration
Activity, conversations, outcomes and booked meetings remain visible in the campaign tracker. Weekly review turns market feedback into targeting, message and call-framework decisions.
Next step
Want to see how this would run for your market?
Book a free strategy call and we will map your ICP and target accounts, recommend the channels worth running, and set out how the programme would work for you.