Business Ethics Policy

Lead Conneqt Limited provides a managed outsourced SDR and outbound function. We contact people at work, on behalf of our clients, about things they did not ask to hear about. That places a particular duty on us to behave well: the people we approach have not chosen us, and our clients are trusting us with their name in the market.

The purpose of this policy is to state plainly how we expect ourselves and anyone acting for us to behave. It is written so that a client, a prospect, a supplier or a procurement team can read it and know what to hold us to.

This policy applies to all work carried out by or on behalf of Lead Conneqt Limited, in every channel we operate, and to everyone acting in our name.

• Directors and anyone employed or engaged by the business, however that engagement is described
• Contractors, freelancers, agency workers and any third party carrying out outreach or delivery work for us
• All service lines, including ICP development, prospect research, data preparation, cold email, LinkedIn outreach, human telemarketing, reply handling, qualification and appointment setting
• Work carried out under a client's brand as well as work carried out under our own

Where a client's own code of conduct or supplier terms set a higher standard than this policy, we apply the higher standard.

Integrity and honesty are the basis of how we work. We would rather lose a deal than win one by misleading someone. The following commitments apply to every engagement.

• We are honest in what we say to clients, prospects, suppliers and workers, including when the honest answer is unwelcome
• We deal fairly: we do not exploit a difference in knowledge, urgency or bargaining position to extract terms the other party would not knowingly accept
• We comply with the law that applies to our work and with the contractual obligations we take on, including client instructions on brand, messaging and approvals
• We keep clear and accurate records of the work we carry out and the results we report, and we do not adjust reported figures to flatter performance
• We do not offer, give, request or accept bribes, kickbacks or any improper payment or advantage, and we do not use hospitality or gifts to obtain business improperly
• We do not engage in fraud, and we do not tolerate it in anyone acting for us
• We do not engage in, and we will not knowingly facilitate, the evasion of tax by any client, supplier, worker or other party, whether in the United Kingdom or elsewhere
• We declare conflicts of interest rather than manage them quietly: anyone who has a personal, financial or competing commercial interest that could affect their judgement must disclose it to the Managing Director before continuing with the work
• We take particular care where we serve clients who compete with one another, and we do not use one client's confidential information, target list or campaign learning for the benefit of another
• We treat confidential information belonging to clients and to third parties as confidential, use it only for the purpose it was given to us, share it only with people who need it for that purpose, and continue to protect it after an engagement ends
• We treat everyone we deal with fairly and with respect, including prospects who decline, complain or ask us to stop
• We do not tolerate harassment, bullying, discrimination or abusive behaviour by or towards anyone acting for us

How we sell is the clearest test of this policy, because we sell for a living and we sell on behalf of others. Our rule is simple: if we cannot evidence it, we do not claim it.

• We do not make performance claims we cannot evidence, in our own marketing or in outreach sent on behalf of a client
• We do not misrepresent results, invent case studies, fabricate testimonials, or present illustrative or modelled figures as though they were achieved outcomes
• Where we describe what a campaign might produce, we describe it as an expectation and make the basis for it clear, rather than presenting it as a guarantee
• We do not use pressure tactics, manufactured scarcity, false deadlines, or misleading subject lines, sender names or opening lines
• We do not imply an existing relationship, a referral or a prior conversation that did not happen
• We identify who is contacting the recipient and on whose behalf, and we give a straightforward way to opt out and honour it
• We claim only the credentials, capabilities and status we actually hold, and we correct a claim promptly if it turns out to be wrong

These are binding operating rules rather than aspirations. Anyone acting for us who is asked to send a message that breaches them, including by a client, should decline and escalate it under the reporting route set out below.

Our work depends on customer and prospect information, and increasingly on tooling that helps us find, prepare and draft. Both are used responsibly or not at all.

• We handle personal data in line with our Data Protection Policy, UK GDPR and the Data Protection Act 2018, and our B2B outreach runs on a legitimate interest basis, which requires that interest to be balanced against the rights and reasonable expectations of the people we contact
• We screen telephone data against the TPS and CTPS registers and maintain a Do Not Contact list, and we honour objections and opt-outs promptly
• We use client and prospect information only for the campaign it was collected or supplied for, and we do not sell it or repurpose it for another client
• AI-assisted tooling may be used to support research, data preparation and drafting, but it is not permitted to send on its own account: a named person must be accountable for every message that goes out in our name and for the accuracy of what it says
• AI-assisted output must be checked for accuracy before it is used, because a fluent claim is not the same as a true one
• We do not use technology, automation or AI to disguise who we are, who we act for, or that a message is commercial outreach, and we do not present an automated interaction as a person where that would mislead the recipient
• We do not use tooling to circumvent platform terms, access controls or a recipient's stated wish not to be contacted

Ethical conduct is not delegated to a function. It sits with each person doing the work, supported by clear ownership at the top.

• The Managing Director owns this policy, decides questions escalated under it, and is responsible for making sure commercial pressure never becomes a reason to breach it
• Everyone working for or on behalf of Lead Conneqt Limited is responsible for reading this policy, applying it to their own work, and raising anything that looks like a breach
• Anyone who writes, approves or sends outreach is responsible for satisfying themselves that the claims in it can be evidenced
• Anyone who handles client, prospect or supplier information is responsible for keeping it confidential and using it only for its intended purpose
• Contractors and third parties acting for us are required to meet the standards in this policy as a condition of working with us

If you believe someone acting for Lead Conneqt Limited has behaved unethically, misled a client or prospect, made a claim that cannot be evidenced, misused information, or breached this policy in any other way, please report it to dane@leadconneqt.com. Clients, prospects, suppliers and workers may all use this route, and you do not need to be certain before you raise something.

Concerns are taken seriously and are handled confidentially so far as is reasonably possible. We will acknowledge the concern, look into it properly, and tell the person who raised it what we have decided, unless there is a good reason not to.

Nobody who raises a concern in good faith will suffer detriment or retaliation, including where the concern turns out to be mistaken. If a concern involves the Managing Director, or the person raising it would rather not use the address above, they may write to the registered office marked for the attention of the directors.

A breach of this policy is treated as a serious matter. We investigate proportionately, act on what we find, and put right what can be put right.

• Where a claim, message or campaign has gone out in breach of this policy, we stop it, correct it, and tell the affected client or recipient
• Breaches by anyone employed or engaged by us are dealt with through the appropriate disciplinary or contractual route, up to and including dismissal or termination of the engagement
• Breaches by a contractor, supplier or other third party may lead to suspension or termination of the relationship
• Where a breach involves suspected criminal conduct, including fraud, bribery or the facilitation of tax evasion, we will report it to the appropriate authorities
• Where a breach affects a client, we tell that client promptly rather than waiting to be asked

This policy is owned by the Managing Director and is reviewed at least annually, or sooner if there is a material change to the business, its services, its supply chain or the law. Changes are published on this page, and the effective and review dates in the document identity block above are updated accordingly.